Bethany Earns Pinnacle Quality Awards
Bethany Retirement Living has been recognized with multiple Pinnacle Customer Experience Awards, highlighting its continued commitment to providing exceptional care and services for residents and their families. Read the full announcement below to learn more about this national recognition.
Bethany Retirement Living has been awarded thirteen Customer Experience Awards from Activated Insights. Qualifying for the awards displays a continued dedication to providing Best in Class senior healthcare services.
The Skilled Nursing facility at Bethany on 42nd was recognized in three categories: Cleanliness, Quality of Food, and Safety and Security. The Skilled Nursing facility at Bethany on University was recognized in nine categories: Cleanliness, Communication from Facility, Dignity and Respect, Laundry Service, Overall Customer Experience, Overall Satisfaction, Professional Therapy Services, Quality of Food, and Safety and Security. Towers Assisted Living and Basic Care at Bethany on University was honored in one category: Overall Customer Experience.
Shawn Stuhaug, President/CEO of Bethany Retirement Living, describes receiving the awards as an honor, stating that, “Long term care facilities across North Dakota and across the nation participate in the on-going Pinnacle survey process to gauge the opinions of those who live at their facilities. To be measured against such a yardstick and come out on top speaks very well of the people we have taking care of our residents and our facility.”
Throughout its more than 85-year history of serving the community, Bethany Retirement Living has placed a strong emphasis on ensuring that the individual needs of every resident are met. Over the course of 2025, a sampling of Bethany’s residents and their families have participated in monthly telephone interviews that include open-ended questions, as well as the opportunity to rate Bethany Retirement Living in specific categories. Every month, Bethany has gathered real-time survey results to gain a better understanding of the residents’ needs and make improvements when necessary.
By qualifying for the Pinnacle Customer Experience Award, Bethany Retirement Living has satisfied the rigorous demand of scoring in the top 15 percent of the nation across a 12-month average. Clients have the opportunity to achieve Pinnacle’s Best in Class distinction monthly in many categories designed to accurately reflect on each resident’s experience. Pinnacle conducts more than 100,000 surveys a year and works with more than 1,100 clients in 47 states, Canada and Puerto Rico.
Bethany Retirement Living was founded in Fargo in 1939 and is affiliated with the Evangelical Lutheran Church in America (ELCA). Bethany operates two campuses in Fargo and provides high-quality care to the elderly in skilled nursing, memory care, rehabilitation, transitional care, assisted living, basic care, senior apartments, personal care programs, and home care.
